Senior Sales Executive

Job Code: SUR525

London, England

Up to £60k basic - OTE £100k

Full Time

Posted 3/23/2026

Job Description
A leading commercial interiors company, registered in England, is seeking a Senior Sales Executive to join its dynamic team. This pivotal role is responsible for driving the development of high-quality sales opportunities, fostering a collaborative and team-first approach to secure commercially sound and deliverable projects for the company. The Senior Sales Executive will lead complex and higher-value sales opportunities from initial engagement through to appointment. This involves strategically shaping opportunities with insight, precise preparation, and clear positioning. The role also requires active participation in lead generation, meticulous pipeline management, and building robust relationships with key stakeholders including architects, designers, project managers, consultants, and end clients. Furthermore, the Executive will spearhead the sales approach during quotation and RFP stages, ensuring thorough understanding before resources are committed. The ideal candidate will embody strong sales leadership, demonstrating best practices in preparation, briefing, and internal alignment. They must possess a keen commercial awareness, understanding margin, cashflow, and risk, while coordinating with finance to align opportunities. Essential attributes include maintaining strong knowledge of products, market trends, and sustainability credentials. The successful candidate will also be expected to uphold the company’s values and professionalism, foster a positive sales culture, and rigorously comply with all health, safety, quality, and environmental procedures.
Requirements
  • Lead and develop high-quality sales opportunities through a collaborative, team-first approach.
  • Lead opportunities with confidence, support collaborative selling, and work closely with projects, operations and finance to secure commercially sound, deliverable work.
  • Set standards for sales behaviour, preparation and professionalism across the team.
  • Lead complex and higher-value sales opportunities from early engagement through to appointment.
  • Shape opportunities through insight, preparation and clear positioning.
  • Act as a senior point of reference within the sales team, supporting collaborative working.
  • Demonstrate best practice in sales preparation, briefing and internal alignment.
  • Work collaboratively with other sales team members on shared opportunities.
  • Promote a team-first approach to winning work rather than individual ownership.
  • Actively contribute to and maintain the shared leads list.
  • Bring accurate, up-to-date intelligence to sales meetings.
  • Take responsibility for updating opportunity status, contacts and next steps.
  • Use the leads list as a live team tool to support collective success.
  • Build and maintain strong relationships with Architects & Designers, Project Managers & Consultants, End clients and developers.
  • Attend client meetings, presentations and site walk-arounds.
  • Represent the company professionally at industry events, supplier events and networking opportunities.
  • Lead the sales approach during quotation and RFP stages.
  • Clearly brief Project Leads, Project Managers and Bid Coordinators.
  • Participate in kick-off meetings and bid reviews as required.
  • Ensure opportunities are well understood before resource is committed.
  • Maintain a strong understanding of margin, cashflow and commercial risk.
  • Coordinate with Finance and Directors to align opportunities commercially.
  • Escalate risks or concerns early rather than late.
  • Follow agreed sales, bid and approval processes.
  • Maintain strong knowledge of products, manufacturers and specifications.
  • Engage with suppliers on pricing, lead times and sustainability credentials.
  • Promote Day2 Renew and circular solutions where appropriate.
  • Stay informed on market trends, competitors and client drivers.
  • Demonstrate what good sales leadership looks like.
  • Support a positive, accountable and collaborative sales culture.
  • Represent the company’s values and professionalism at all times.
  • Comply with health, safety, quality and environmental procedures.
  • Co-operate with directors and managers on all HSEQ matters.
  • Ensure sales records are accurate, complete and protected.
  • Do not misuse or interfere with anything provided to safeguard people.
  • Do not ignore health, safety, quality and environmental non-conformances, also ensuring concerns and incidents are reported to directors/managers.
  • Only use equipment that you are fully trained on.
  • Do not use faulty equipment.
  • Handle materials in a manner that avoids damage or personal injury.
  • Switch off equipment when no longer required to avoid wasting energy and unnecessary costs.
  • Keep work areas clean and tidy at all times.
Benefits
Travel paid for
Company

A leading commercial interiors company

This position is being recruited for by Surtio, specialists in furniture industry recruitment.

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