Area Sales Manager – UK & Ireland
Job Code: SUR536
Clerkenwell showroom, London
£60,000 - £65,000 per annum plus commission
Full time
Posted 14/09/2026
My client is a high-end architectural manufacturer specialising in adaptable office architecture. They are seeking a dynamic and motivated Area Sales Manager – Distribution Channels (architecture, design & build, furniture or interior design) to grow their presence across the UK and Ireland.
You will be based at their Clerkenwell showroom in London and will collaborate closely with their global commercial team. An essential part of this role is to leverage the showroom, in Europe's largest district for contract showrooms and a hub for architects and specifiers, to actively demonstrate the functionality and versatility of the product range.
What you'll do:
- Drive sales growth across the UK and Ireland by developing and executing regional go-to-market strategies aligned with global business objectives.
- Build and expand a strong network of distributors and partners, providing them with the tools and support needed to succeed.
- Develop relationships with architects and design-build firms, expanding the UK footprint and opening new business opportunities.
- Turn the Clerkenwell showroom into a hub of influence — hosting events, product demonstrations and thought-leadership sessions that attract and engage top industry players.
- Own the regional sales pipeline and revenue targets, ensuring effective forecasting and CRM management in close collaboration with the global commercial team.
- Stay close to market trends, identify upcoming projects and proactively secure key clients.
- Collaborate with international teams, architects and ESG experts to create tailored, high-value solutions for the UK market.
- Represent the brand at key events, building visibility and strengthening market position.
- Balance time between client visits, showroom collaboration, industry networking and strategic project coordination to drive opportunities across the UK.
- Share market intelligence, trends and opportunities to shape UK growth.
What you'll bring:
- At least 5 years of experience in business development or sales within the architecture, design & build, furniture or interior design sectors in the UK.
- Strong experience in managing distributor and dealer relationships, developing regional partner networks, implementing growth strategies and supporting partners through training, joint business planning and market development activities.
- Understanding of the UK architecture and design-build community, especially among emerging professionals and young leaders.
- Experienced in working within international business structures and collaborating with cross-functional teams, partners and stakeholders across diverse markets and cultures.
- Familiarity with the real estate and workplace fit-out market; ability to track project pipelines and engage major end users directly.
- Excellent communication and presentation skills; comfortable leading workshops and delivering training.
- Fluency in English.
- Self-starter with strong organisational skills and the ability to manage travel schedules, events and remote work effectively.
- Proficiency with CRM and office software; data-driven approach to lead management and reporting.
- At least 5 years of experience in business development or sales within the architecture, design & build, furniture or interior design sectors in the UK.
- Strong experience in managing distributor and dealer relationships, developing regional partner networks, implementing growth strategies and supporting partners through training, joint business planning and market development activities.
- Understanding of the UK architecture and design-build community, especially among emerging professionals and young leaders.
- Experienced in working within international business structures and collaborating with cross-functional teams, partners and stakeholders across diverse markets and cultures.
- Familiarity with the real estate and workplace fit-out market; ability to track project pipelines and engage major end users directly.
- Excellent communication and presentation skills; comfortable leading workshops and delivering training.
- Fluency in English.
- Self-starter with strong organisational skills and the ability to manage travel schedules, events and remote work effectively.
- Proficiency with CRM and office software; data-driven approach to lead management and reporting.
- Salary of £60,000 - £65,000 per annum plus commission
- Based at the Clerkenwell showroom, London
- Coverage of the UK and Ireland territory
High-end architectural manufacturer
This position is being recruited for by Surtio, specialists in furniture industry recruitment.
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